Rolex Princes

By: Chen Clinton

Prince is another series which Rolex launched in 1928, it is really a masterpiece that involving function, aesthetics and structure as a whole. Since its birth, Prince has been deeply loved by doctors, as they can use it to calculate pulse; this is why Prince was called "doctor's watch" later. And the professionals who need precision timekeeping to second also become the fans of Prince.

Rectangular in shape, the Prince stood apart at the time thanks to the outstanding performance of its movement. Furthermore, Rolex developed and patented the watch's unique display of hours and minutes on one side of the winding stem and of seconds on the other.

Now part of the Cellini range, the Rolex Prince is a gem amongst wristwatches. It has pioneered the novel concept of using technical know-how to enhance design in an effort to ensure total balance between the aesthetics of the watch, the movement, the case, the dial and the strap. Everything about it is new.
The movement - a Swiss chronometer - is rectangular in shape and makes use of all the available space to ensure performance and reliability. Designed and manufactured in perfect harmony with the case and strap, the aesthetics of the movement were given equal consideration to its technical performance. For the first time, a Rolex movement is on show through a transparent caseback that reveals a guilloche decoration on the movement echoing that on the dial.

On the dial, hours and minutes are displayed separately above the seconds. The guilloche decoration on each timepiece requires technical ingenuity and has redefined the art of watch decoration. The various patterns now available - Clou de Paris, Godron and Rayon Flammé de la Gloire - give each model its own distinct look.

Sleek, smooth and sophisticated, the four distinct styles of the slim, elongated case offer something to suit every taste, and the transparent caseback adds an extra touch of elegance. Finally, the leather strap has been fitted with a gold butterfly clasp, giving the watch perfect balance.

the Prince stood apart at the time thanks to the mechanical instrument and a lesson in aesthetics. It reflects the art of watchmaking at its best as much as design in its purest sense. It paves the way for a new generation of watches that embody the technical perfection and know-how so intrinsic to Rolex.